Berra S.r.l. is an Italian industrial company with solid roots and a continuous focus on innova­tion. Founded in 1955 in the heart of the Lomel­lina region, the company has built over time a reputation of excellence in the field of printing machines and of adhesive labels reels finishing. A niche sector where precision, reliability and customisation really make the difference.

What are the product lines you are working on and that you intend to promote as a priority in the next year?

For 2025, Berra unveils major enhancements to the CELER 350, a high-performance roll-to-roll system tailored for short-run digital label production. Designed for flexibility and precision, it features semi- or full-rotary UV Flexo Printing and Varnishing, plus a semi-rotary die-cutting unit with automatic plate distortion compensation for consistent register accuracy. The integrated EASYLINER automates matrix removal and rewinding, enabling seamless in-line operation. Its modular design supports rotary screen, hot foil stamping, Corona treatment, and high-resolution inspection systems. With speeds up to 15,000 cycles per hour, the CELER 350 is built for efficiency, smart setup, and premium output quality.

What services or activities have you planned for 2025 to engage and gain customer loyalty?

Berra has never lacked (and we want to consolidate it) an excellent after-sales service; we offer consultancy services to optimise processes and suggest tailor-made solutions, so as to be in line with the specific needs of customers; we will make scheduled visits to verify the efficiency of the machines and propose optimisation interventions; we will give the opportunity to test new technologies and solutions; we will have shared research and development projects in active collaboration with our customers. Rounds dedicated to the discussion and exchange of ideas between customers, technicians and innovators will be organised to stimulate new solutions.

What role do trade fairs play in giving impetus to the development of new services and products?

The fairs are not just a showcase, they are real accelerators of development, innovation and relationships. In particular, trade fairs have a strategic role in giving impetus to the development of new services and products. As every year, we will be present at LabelExpo Europe 2025 in Barcelona, an event that is impossible to miss. In this way, we will be able to hear directly what the market has to say, with an immediate exchange with customers (and competitors!), receiving valuable insights on emerging needs and trends in the sector. Presenting our company in a solid and innovative way strengthens the perception of the brand as a credible and avant-garde player, an important condition to attract new customers and increase the loyalty of our regulars.

Berra S.r.l. offers four core machine lines:

• CELER 350 for efficient digital label finishing with smart setup;
• HQS EVO330 for high-speed, high-precision converting with full automation;
• MASTERPRINT 350 for advanced high-definition printing and embellishment;
• S2 250/330, entry-level systems with flatbed hot foil and die-cutting, tailored for startups in label converting.