All sold out at the Innovation Alliance fair, that will be staged at the Fiera Milano this coming 29 May to 1 June, demonstrating that the industry is counting on the sector synergies between Print4All, Ipack-Ima and Meat-Tech, Plast and Intralogistica Italia.

The pre fair conference, organized on 6 March in Milan to update on the success of the Innovation Alliance project, unsurprisingly was hosted in the ITA-Agency offices – symbol of the internationalisation of Made in Italy – with the participation of representatives of the selfsame agency and the Italian Ministry of Economic Development, Fiera Milano, Argi, Amaplast, Anima, Argi, Ucima and Deutsche Messe for Intralogistica Italia: all the stakeholders of the event. The spotlight was on the figures documenting the excellent run in the selling of spaces and, upstream, the sectors involved in the innovative fair project: sectors with a strong vocation for export, that aboveall count on the shows of the Alliance to gain international visibility.

All sold out at Rho, and the buyers make their reservations

The first test of the start-up of a fair is obviously the degree of exhibitor participation, and the figures declare things have gone very well. The Innovation Alliance will occupy 17 halls, practically the entire Fiera Milano exhibition quarter, with 2,656 exhibitors overall, making it Italy’s largest instrumental mechanics show and one of the main ones in Europe. It features a series of contiguous and complementary sectors, which express a turnover of 23.7 billion euros with 70,000 employees and in most cases export around 70% of their output worldwide. The response from foreign buyers has also been e excellent. Thanks to the joint, well orchestrated efforts made by all the organizers plus ITA-Agency, to date 1000 top buyers have been profiled and invited to visit the event, representing 51 countries and driven by concrete investment projects.

High growth sectors

The sizeable growth trends experienced by all the sectors of the Alliance certainly announce a fair with a lively interchange. The printing and converting machine sector, represented in Print4All, is the most lively, that according to Acimga and Argi aggregate data in 2017 increased by 13%, to the value of 3.2 billion euros. But the others sectors are also doing very well: the plastics and rubber processing machines that will be on show at Plast put in a +5% all told, having an estimated value of around 4.5 billion euros (source Amaplast); the processing and packaging machines on show at Ipack -Ima and Meat-Tech, that represent the largest sector with a turnover of 10.8 billion, according to data from Anima and Ucima, have put in a +5.9%; the logistics systems and handling machines, on show at Intralogistica Italia, with their +5.4% in growth, account for a total turnover of 5.2 billion according to Anima’s interim balance for 2017.