One of the ways followed by the European producers of selfadhesive labels with ever greater commitment to differentiate their product portfolio and increase business is that of printed electronics.

This was broached during the Finat (the supranational federation of sector associations) annual congress, that was held last June at Montecarlo.
Among others, the case of the CPI (Centre for Process Innovation), a consortium of British concerns involved in creating a supply chain that facilitates the spread of low cost NFC devices using printable electronics was illustrated. A reminder that NFC stands for Near Field Communication and designates a set of standards that enable smartphones and other devices to communicate with one another via radio signals when they are in close proximity.

Currently, the consortium is managing a project that aims to facilitate the connection of smartphones with labels and other packaging elements (and not only). Alan McClelland, commercial director of CPI, argued with a wealth of examples as to how and how much packaging can successfully adopt printed electronics to ensure brand interactivity, increase pack visibility, as well as ensure traceability, stock management, anti-counterfeiting and anti-tampering functions.