Marketing that doesn’t stop: the Saldoflex and BFT Flexo cases

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The industry has got bogged down, the world has stopped and drupa has been postponed for a year: Enough to undermine any marketing strategy, and in fact product communication has slowed in recent weeks. But there are those who take advantage of the extra time available to dedicate themselves to marketing, and consider that the period is favorable for proposing new products.

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