The first edition will be held in conjunction with Expo 2015 and the theme will hence be “Design for Food and Nutrition”.

Thus the first international competition promoted by ADI (the Italian Design Association) starts off, and will complement the classic and prestigious Compasso d’Oro that has selected the best products of Italian design since 1954. For this debut (though the theme will change each year) an international panel of experts consisting of 8 committees will then examine the design projects as a means of innovation and sustainable development (in the economic social, environmental and cultural sense) of food production and visual communication systems, distribution and consumption of food.

«The focus of the award – Luciano Galimberti, President of ADI explained during the presentation press conference – is on the ability of design to improve and innovate products and production processes at every stage of the food chain: from production to sale and consumption of food, considering the system of information and education». For the occasion Galimberti marked the scientific method that distinguishes the association and the cultural, non-commercial value of the competition.

The jury will nominate a winner for each of the eight categories, also including Design for Food Packaging. The others are: Design for Argriculture, Fishing and Breeding; Design for Quality Food Process; Design for Food Distribution; Visual Communication for Food and Nutrition, Food Preparation and Design for Instruments; Design for Food Consumption and Eating; Design for Food and Local Heritage. Entries can be both physical and digital products made with industrial methods or self-produced as well as services and research studies.