The announcement was made in Barcelona during the Epson press conference held on the opening day of the trade show.

Epson, a world leader in commercial and industrial printing technology, confirmed at Labelexpo 2025 the commitment of three major customers to SurePress L-5034, its new water-based digital label printer: OSP Group announced a program to install the Epson printer across its production network; EAP Mézière (CEA Group), a company specializing in adhesive label printing since 1954, reaffirmed its innovation strategy and signed a contract for its first SurePress L-5034; Suzhou LVMAN Digital Technology Co Ltd is the first Chinese customer to sign a contract for this model.

The choice of these customers” said Marc Tinkler, Commercial & Industrial Printing Division at Epson Europe, “underscores the mission of the SurePress L-5034: to produce high-quality, high-productivity color labels on a wide range of substrates, while meeting strict food safety and brand color compliance requirements. We welcome OSP, EAP Mézière, and LVMAN to the growing community of converters choosing Epson’s water-based digital label printing solution.

SurePress L-5034 is a new platform for digital label printing with water-based inks. Designed to offer greater productivity without compromising print quality, it is the ideal choice for label converters who want to increase productivity and operational efficiency on a wide range of substrates, from uncoated textured papers to metallized substrates.

OSP Group

Founded in 1927, the OSP Group operates in the packaging sector with 16 companies (9 domestic, 7 foreign) and 18 production bases in Japan.

With approximately one-third of the Japanese label market, OSP manufactures and sells labels, films, and related packaging products not only for the food industry, offering end-to-end services from base paper production to material development, design, printing, and research and development. The Group supplies standard and multi-design thermal labels, specialized RFID tags, cardboard packaging, and promotional materials, placing a strong emphasis on quality and supply stability for food distribution and other social infrastructure.

We have a long history,” said Tadashi Matsuguchi, President and CEO of OSP Group, “of serving the food and packaging markets with products that require absolute consistency and food safety compliance. After careful evaluation, we chose the SurePress L-5034 to standardize the production of high-quality, color-accurate labels at all our locations worldwide. The water-based inks, wide color gamut, and robust roll handling of the L-5034 model give us the productivity and brand fidelity we need to support our customers worldwide.

EAP Mézière, CEA Group

Founded in 1954 and strategically located in Marne-la-Vallée, just 30 km from central Paris, EAP Mézière (CEA Group) is a recognized specialist in adhesive label printing. The company has extensive experience and serves a wide range of markets. This versatility is based on proven know-how and the performance of state-of-the-art printing and finishing equipment. Capable of producing labels on all types of media, in small and large batches, EAP Mézière combines quality, speed, and flexibility thanks to its latest-generation digital equipment.

To continue innovating and providing ever more added value and services to its customers, EAP Mézière is strengthening its production capacity with the integration of the brand new Epson SurePress L-5034. It is also the first customer in France to be equipped with this industrial label printer, which replaces the previous generation of aqueous ink printing machines (SurePress L-4533AW) and joins the two SurePress L-6X34VW UV printers already in operation.

Customer expectations,” said Xavier Hilaire, CEO of EAP Mézière, “are evolving towards shorter runs and reduced production times, while maintaining impeccable quality and finish. The acquisition of the new SurePress L-5034 allows us to meet these requirements with a flexible, fast digital printer that complies with current standards, particularly in the food industry. It complements our existing printer fleet and opens up new opportunities for us to expand our service offering to an even wider group of customers and respond to new market dynamics.

Suzhou LVMAN Digital Technology Co., Ltd.

Founded in 2015, Suzhou LVMAN is a professional manufacturer of self-adhesive labels, user manuals, and cardboard boxes for the electronics, home appliance, pharmaceutical, food, automotive, and cosmetics industries.

We are committed,” said General Manager Jay Zhang, “to developing relationships with world-class customers and improving product quality to provide integrated, high-quality, one-stop services. Thanks to our long-term partnership with Epson, its digital label printing equipment has enabled LVMAN to grow steadily and has significantly strengthened our competitiveness and resilience in the market. The new Epson SurePress L-5034 greatly improves print quality and speed. We look forward to seizing the new opportunities offered by this equipment and further consolidating our market advantage.

Key features of the Epson SurePress L-5034:

  • Liquid Optimiser technology: this innovative feature, combined with color inks, optimises droplet formation and ensures precise control of droplet placement for images of extraordinary quality.
  • Advanced six-color ink set: The new six-color water-based ink set (CMYK plus orange and green) offers an impressive color gamut and wide Pantone coverage, meeting the stringent requirements of brand owners while adhering to key chemical restrictions for food safety.
  • PrecisionCore printhead: Featuring Epson’s PrecisionCore technology, the L-5034 offers a native resolution of 1200 dpi, delivering exceptional image quality with fine details, small text, and smooth gradations.
  • Real-time nozzle detection: Equipped with our proprietary Epson real-time automatic nozzle verification (NVT) technology and a nozzle compensation system, the L-5034 maintains consistent image quality throughout the entire print cycle without interruption, improving overall productivity.
  • Efficient cleaning system: A newly developed automated printhead cleaning system minimizes operator intervention and manual maintenance, maximizing uptime and increasing efficiency.
  • Sophisticated camera system: When replacing the print head, this system allows for automatic image quality adjustment, further improving operational efficiency and maximizing uptime.
  • Robust roll transport system: Capable of handling a roll width of 340 mm and accommodating high-capacity rolls of up to 120 kg, the SurePress L-5034 is built for versatility and reliability.

The new model is already available and joins the other printers installed at the Epson SurePress stand: L-6534VW and L-4733AW.