Roto4All: over 560 attendees at the rotogravure webinar

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A third of the audience from abroad. Expectations now turned to the 23 October Florence event.

Over 560 attendees, one third of whom from abroad. The Roto4All webinar closes with positive numbers, the first streaming broadcast entirely dedicated to rotogravure. An event created by the Italian Rotogravure Group of Acimga, the confindustria association representing all printing (roto, flexo, off-set and digital) and converting technologies covering all materials (paper, polylaminates and plastic) for flexible applications, labels, corrugated cardboard, paper converting, tissue, aluminium, and of which the Rotogravure Group represents one of the vertical specializations on printing and packaging technologies and applications.

Opening and leading the event, Matteo Bordone (pictured above), journalist and radio speaker, who recalled how, in filmography as well, gravure has always represented the print par excellence. Hence a  technology that has become part of the collective imagination, but which has not always been publicised and valued by professionals. A necessity, that of communicating this Italian excellence, which gave birth to the Italian Rotogravure Group under Acimga, as explained by the head of the group Gianmatteo Maggioni, who also illustrated some initiatives already carried out, such as the publication of a manual on rotogravure, the organization of training courses on this printing technology, as well as the designation of an Italian representative at the ISO (International Standardization Organization). Andrea Briganti, director of Acimga and of the Paper and Graphics Federation of, illustrated the role of the association as promoter of all printing technologies, also revealing Italy (together with Germany and China) among the top 3 producers of rotogravure technology, with a production in 2019 worth  around 60 million dollars. The talk given by Enzo Baglieri, Professor of Operations and Technology Management of SDA Bocconi, in turn focused on rotogravure’s Total Cost of Ownership. An instrument created to understand what the real cost of a technology is, not only based on the initial price (which in the case of industrial machinery can be very high and therefore discourage investments and induce competition purely on price), but keeping in mind a whole series of factors. A gravure machine, explained Professor Baglieri, costs on average 2 and a half million euros. However, this technology has a lifecycle of around twenty years, so to understand its true cost, one must spread the price over a twenty-year period. To close the webinar, Elisabetta Bottazzoli, Sustainability and Circular Economy Manager, illustrated some standards of the Global Reporting Initiative (GRI), which help measure the sustainability of a company by identifying the aspects of its business that have the most significant impacts on stakeholders (local communities, employees, environment).

The webinar also announced the topics that will be explored in Florence on October 23, when the Roto4All event will take place, which will also see some round tables with printers and brand owners. “The large number of webinar attendees and above all the foreign origin of a third of the audience allows us to  understand how Italy is recognized as an excellence in printing and packaging technologies – explains Acimga head Andrea Briganti. A legacy that as an association we will continue to enhance with institutional and market stakeholders, both national and foreign. A legacy, especially in this phase, which must be communicated and used for the benefit of all companies in the supply chain, for a strong and stable restart, focused on the strongpoints of production and technology.”

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