NX Technology in Greece with ICR Ioannou S.A. leading the charge

ICR Ioannou S.A. has become the first company in Greece to invest in a FLEXCEL NX System and PureFlexo™ Printing from Miraclon, responding to growing demand for FLEXCEL NX Plates from flexographic printers in the region.

Yiannis Ioannou, Managing Director of ICR Ioannou S.A., says the investment “addresses the increasing market demand we’ve had for FLEXCEL NX Plates. Our printer customers are seeking the productivity and sustainability benefits that FLEXCEL NX Technology delivers and how it enables them to implement modern flexo.”

He adds: “We included PureFlexo Printing in the investment after seeing first-hand how Miraclon’s multi-form patterning technology enables even cleaner printing as well as greater productivity on press. This ensures that we’re not only maximizing the capabilities of our investment, but also offering customers the additional on-press advantages that it delivers”.

“Having FLEXCEL NX Plates and PureFlexo Printing locally available is a big milestone for the packaging printing industry in Greece and the countries we are exporting to”, he continues. “FLEXCEL NX Plates offer guaranteed benefits for packaging printers: consistent, high-quality printing that meets even the most demanding brand standards; improved press efficiency with reduced touchpoints, waste, and rework; and more sustainable practices.”