Avery Dennison presents TrueCut™: a new adhesive technology specially designed for paper front labels which, compared to conventional acrylic-based adhesives, enables enhancing converting speed (up to 100% greater), as well as adhesion on cardboard and in low temperature applications.

The new adhesive is capable of minimizing – and in some cases eliminating – setup times for reel change, and reduces scraps. It also requires up to three times less time to reach maximum adhesiveness. These characteristics give TrueCut a wider range of applications. What’s more, it is compliant with European regulation 1935/2004/EC governing food products and the German Recommendation (BfR) XIV, making it safe for direct contact with dry, humid and greasy foods.