In China, 2012 is the year of the dragon, a mythological creature associated with strength, health, harmony and good luck.

In the world of printing and converting, it is the year of Drupa, an international showcase of trends, technologies and products, as well as a highly anticipated opportunity for gauging the orientation of the market and users’ willingness to invest. For this reason, the Düsseldorf event is looked to with particular attention and anticipation, in the hopes that it may confirm the vitality of the real economy and the fruitfulness of a series of technologies that are undergoing, and causing, a extraordinary changes. From May 3rd to May 16th exhibitors from all over the world will preside over the 17 halls and the open areas at the fair center and will be presenting the latest developments in preprinting and premedia, machinery and equipment for printing, post-press, paper converting processes, substrates, inks and consumables, services… In order to facilitate access to so much and such a variety of information, the organizers have taken advantage of the potentials offered by AR (Augmented Reality: “smart” interconnectedness between printing, Internet and mobile applications): exhibitors, products and events (many dedicated to packaging) will be available always and everywhere, from any mobile web terminal, and the Messe Düsseldorf App is supported, to this end, by Apple iPhone and iPad, as well as all common smartphones android.

At Drupa our publication Converting can be found at the international press stand and at the Acimga point at the northern entrance to the fair. This issue contains a rich array of Italian products and technologies.