Werosys announces company name change to REFINE Finishing

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Denmark based machine manufacturer, Werosys is changing course and announcing the company name change to REFINE Finishing. The new brand name will be rolled out across all platforms from March 1, 2019. The company is represented in Italy by Inglese srl.

With massive company-wide investments, REFINE Finishing is ready to introduce a new, streamlined product program to the label and packaging world, continuing on the company philosophy of reshaping the finishing industry with smart, software-based solutions and bettering the conventional design approach which typically starts with hardware engineering.

The Digital Domain

The new REFINE Compact product line - an incredibly user-friendly, efficient and productive converting solution, with a handful of attractive options.

The new REFINE Compact product line – an incredibly user-friendly, efficient and productive converting solution, with a handful of attractive options.

The baseline of REFINE’s production is the digital domain. The company designs machines with a clear focus on automation through Industry 4.0, cloud computing, and Internet of Things. This allows for real-time monitoring of machines, full remote control through existing network infrastructures, and consolidation of machine and job data in the cloud. Data is used for problem-solving, preventive maintenance, and machine efficiency reports, to name a few.

New Product Lines

At Flexo & Labels 2019, March 19-21 in Sao Paulo, Brazil, visitors will get the first glance at the new REFINE Compact product line – an incredibly user-friendly, efficient and productive converting solution, with a handful of attractive options. REFINE Compact is one half of the streamlined product program which also features the REFINE Creative line, a modular and equally intuitive solution that allows custom configurations to meet the modern printer’s exact production needs and requirements.

Strengthened Leadership, Sales and Service

Alongside the new company name, redesigned brand identity, and complete product overhaul, REFINE Finishing is also restructuring and presenting a strengthened leadership team, spearheaded by CTO & Founder, Bjarke Nielsen, and new Managing Director, Henrik Haagensen. Furthermore, the company has secured a global expansion of its Sales and Service Network, now represented in multiple showrooms across the globe and with a global team of service technicians standing by to assist current and future REFINE product owners.

The new REFINE leadership team: CTO & Founder, Bjarke Nielsen, and new Managing Director, Henrik Haagensen

The new REFINE leadership team: CTO & Founder, Bjarke Nielsen, and new Managing Director, Henrik Haagensen

With new structural changes, investments, and product lines, we saw it as a natural development to rename the company and create a brand new visual identity. We landed on REFINE – The clever way to convert, and we are really excited about it. REFINE is what we do – improve and perfect labels and flexible packaging with intelligent converting and finishing solutions. Moreover, REFINE is who we are – free in our approach to converting, rid of unwanted processes, and focused on crafting the solutions that work for our customers. The new tagline is pretty simple too – our converting solutions are clever – we think software, automation, and efficiency first, and then we physically build the machinery. Not the other way around”, says Bjarke Nielsen, CTO & Founder, REFINE Finishing.

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